We are no more a stranger to the fact that Coke and Pepsi enjoy their Brand rivalry pretty excitingly. I personally feel it's like kind of "Yugalvandi", a deadly combo of emotion and money.
And none of them are ready to sacrifice a single block space in a customer's mind and taste-bud without fighiting.
Now both the challenger brands are fascinated with the Ball Game. As they fight, they try to convey that "It's all about balls : and the size matters". They have thrown the ball in your court - for you to decide how you want to play the game! It all depends on whether you are a fan of cover drive or corner kick!
Earlier 2011, Coca Cola announced that they have roped Sachin Tendulkar in as their "Happiness Ambassador". Please do not let your self confused with the concept of Brand Ambassador with Happiness Ambassador. Brand ambassadors are for the local markets. and Happiness ambassadors are for the global market, an icon for the larger corporate brand.
Coke came up with a brand latest ad together with their new ad agency Lowe Lintas. The story begins like -
(to be continued, need some time to come up with a good article, too busy with college assignments and projects. Hold on friends, I promise I will come up with something worth waiting for)
